Moody's
Raising product awareness globally in a crowded marketplace
Purpose
While brand awareness among the target audience was high, there was a need to increase the awareness and understanding of Moodys’ ESG Solution Suite as a product solution. The focus was to develop and deliver a multimarket campaign across a range of media to raise awareness of Moodys’ products and position their solution as superior to their competitors.
Strategy
The core media solution was to deliver a short but impactful multimedia campaign in Tier 1 markets globally. Ptarmigan Media’s PSonar and direct media with niche/endemic partners were at the heart of the campaign. This approach allowed for hyper targeting of the correct audience with an appropriate amount of reach and frequency.
Outcome
By analysing results through Ptarmigan Media's proprietary brand tracking we saw a substantial increase in product awareness amongst the target audience including enhanced product consideration. Whilst the brand was already well established the activity also strengthened brand awareness.