Creating onnections, everywhere
From global brand initiatives to tactical, local market campaigns and everything in between, our solutions deliver positive business outcomes. Our media planning and buying, digital strategy, search, social, content, and creative-service stack take a 360-degree approach to client servicing - all delivered with the singular aim of helping you reach and connect with the financial world's top decision-makers.
Our three-step approach
01 Purpose
As financial services specialists with deep market experience, we work in partnership with you to make sure your strategy is built for success. Together we uncover your strategic roadmap and communication goals and map them to your audiences’ behaviours.
02 Planning
By connecting the building blocks of audience behaviours, strategy, knowledge, and technology we develop campaign architectures to take your brand where you want it to go. It’s not a one-size-fits-all approach but delivered with focused targeting, to your brief, across global audiences.
03 Performance
Assisted by the best technology, our specialists drive sustainable success through real-time analysis and performance optimisation. Working collaboratively with you, publishers, and suppliers to provide timely recommendations and ongoing results.
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Benchmarking
Sector-specific tailored benchmarking and best practice assessments
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Brand Recall Analysis
Measuring brand recognition through media exposure
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Competitive Analysis
Dedicated creative and media spend analysis, helping clients to understand the competitive landscape
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Industry Research
Leveraging long-term relationships to produce insightful, strategic industry specific research for our clients
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Investor Sentiment
Research and analysis to help financial brands understand investors views and media choices
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PEI
Expert event planning insights through our sister company, PEI
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Proprietary Research
Industry-leading research relevant to our clients' customer segments
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Social Media Monitor
A market-leading proprietary social listening tool to identify trends and establish ongoing best practice
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Audience Management
Audience identification and segmentation across the digital ecosystem
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Data Management
Tailored reporting, analytics, and optimisation across performance media
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Media and Content Analytics
A comprehensive analytics suite combining proprietary technology with a dedicated global team and local specialists
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PSonar
Maximising audience reach through our technical data science and insights suite
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Broadcast
Dedicated expertise and media strategy for Linear, OTT, On-Demand, AVOD, and SVOD
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Display
Delivering the best placement and competitive rates for our clients across all media types
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Out of Home
We work closely with our sister agency Talon to access the latest market insights and planning for global OOH media
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Paid Search
SEM experts in Google, Yahoo, Bing, Baidu, and more with language localisation
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Ptarmigan Trading Desk
Our premium programmatic solution, built for investor-focused brands in a post-cookie world
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Social
Sophisticated paid social solutions building on creativity, advanced targeting, and localisation
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Sponsorships
Opportunities with several partner companies offering unique sponsorship options
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Organic Search
Working closely with our Content, Paid Search, and Social teams to deliver high ranking organic search
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Ptarmigan Content
Specialist financial services content creation, data-led storytelling, and content amplification
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Ptarmigan SmartLab
Our digital creative solutions team, including dynamic creative solutions and content distribution across performance media
